Menu Engineering
A systematic process of studying restaurant sales data to understand the popularity and profitability of the items in a menu.
The menu is arguably one of the highest converting marketing tools in your business’ arsenal.
Psychology of
Menu Engineering
The way in which your menu is perceived visually will have an impact on the dishes selected, we capitalize on the sweet spots to make the most out of the customer’s Optical Journey.
Our goal is to add 5% - 10% to your bottom line by targetting specific high profit margin products.
Purpose of
Menu Engineering
The primary goal of menu engineering is to encourage purchase of targeted items, presumably the most profitable items, and to be able to make educated decisions about whether a dish needs to be changed or removed from the menu.
